Common Mistakes People Make When Designing A Marketing Campaign

Author: GCM Event Management | | Categories: Brand Promotion , Business Development , Career Development , Direct Sales , Entry-Level Sales Jobs , Management Skill Training , Marketing Jobs , Recruitment Opportunities , Sales Job Opportunities , Strategic Brand Management


A sales and marketing firm uses innovative tactics while dealing with every client. Each day we help reputed brands in the market to achieve their desired goals and create long-lasting impressions on its audiences. They reach out to the target audience directly. Through various campaigns, they interact with consumers, build rapport, and demonstrate their clients’ offerings. 

Every marketing campaign has its own share of ups and downs when it comes to designing a unique one that suits your brand. To help you avoid some basic errors that could prove to be costly, GCM Event Management has put together a list of the most common mistakes people make when designing a marketing campaign.

1. Not having a clear goal in mind
One common mistake people make when designing their marketing approach is not having a clear goal in mind. To know if the money you are investing is going to the best places, you must first know the outcome you would like. It could be sales, brand awareness, exposure for a particular promo or deal, or new customers to service. Each goal will have one or more ways to go about hitting that goal, and each will have its pros and cons. Knowing what you want helps guide those decisions.

2. Believing bigger is better.
Instead of creating a massive marketing campaign, focus on generating good reviews from past clients because nothing enhances the marketability of a brand like word of mouth. Word of mouth is still the most effective form of marketing. Even with social media and the online community, trust is still the foundation of marketing. I trust recommendations from my friends more than I trust Facebook. 

3. Discounting the human element
The power of having someone who is a trained expert in marketing and sales as the face of a company cannot be replaced. That is the core of what we do in GCM, give people a face to associate with your brand. One that builds trust and rapport with every individual that they come in contact with. This will help you make an impression that lasts for years instead of just a few seconds while waiting for the skip ad button to open.

To avoid these and other mistakes, reach out to the experts at GCM Event Management.

At GCM Event Management, we understand it’s a big challenge to promote a brand above its opponents, especially in hectic market settings. But that doesn’t stop us from achieving our goals. We’re up for the challenges. We use on-site sales campaigns to bring businesses and buyers together with a long-term vision in mind. We offer entry-level job opportunities and training in business marketing management and business development. We serve clients across Bountiful, Salt Lake City, West Valley City, Sandy, Ogden, Clearfield, Layton, Orem, Provo, Henefer, Echo, Coalville, and the surrounding areas. 

For a complete list of our services, please click here. If you have any questions about marketing and sales, we’d love to hear from you. Please contact us here.